hypothetical family health promotion assessment

1. Friedman, bowden & jones (2003) outline six assessment categories, and data to be collected within each, in Appendix A (long version) and Appendix B (short version). After reading about the Morrison Family in the novel CROW LAKE by Mary Lawson, select the two assessment categories you perceive as most relevant for promoting their health. Provide the rationale for your selection.
2. Using the short version of the FFAM as an organizational quide, identify the data from the novel that a nurse could use to complete the two selected assessment categories.
3. Once the assessment data are presented, identify at least two and at most three priority fmaily health promotion nursing diagnoses for the Morrison family that rise out of the assessment process. Provide the rationale for their selection as priorities.

 

 

 

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Music Celebrity Research essay

below. It will be evaluated on the basis of your argumentation, fulfillment of the questions posed, use of
supporting materials, and clarity and organization. Write as if for a general audience. See the second
page for the grading criteria. You will be expected to perform research by consulting appropriate sources
(trade, popular, academic publications, and/or other applicable material). In aIDition to these, you may
also draw upon readings and lecture. Rely on lecture, however, only for ideas not discussed in the
readings. Wikipedia and other general reference sources may be useful as you initially look into the
background of your topic, but they are not sufficient resources from which to cite and build your argument.
Think of the essay—complete with an introduction, thesis, and conclusion—as a research project. Include
in-text citations and an alphabetized bibliography of all sources you cite (including those from class). Use
a recognizable scholarly format (MLA, APA, Chicago, etc.). Remember that failure to properly cite ideas
or exact wording from other texts constitutes plagiarism, which is a major academic violation.
This essay accounts for 20% of your course grade. Any paper turned in after the beginning of class will
be penalized at the rate of 10% of the total assignment grade per day. You will submit TWO copies of
your paper: a hardcopy and a .doc or .pdf digital copy (via bSpace ? Assignments). Label your digital
submission’s file name “firstname_lastname_ms10essay1”

 

PROMPT (CHOOSE ONE OF THE FOLLOWING):
Decoding Controversial Media
Apply Hall’s encoding/decoding model to a media text widely believed to be controversial. What is the
media producers’ preferred meaning? What is a popular negotiated or oppositional reading (or two)? Use
mainstream reviews and criticism, news articles and editorials, fan websites/pages, and/or other sources
to illustrate the decoding position(s). What does your research reveal about the balance of power
between producers and audiences in determining textual meaning?
Music Celebrity
What is the economic value of fostering celebrity within the music industry? Choose a music celebrity.
What is her or his current star text? How has this been shaped by promotion and publicity? Filter her or
him through our conceptualization of stars as phenomena of industry and of audience. Does one
interpretation work better than the other? In what ways does this celebrity’s star text differ from her or his
previous incarnations? Were there motivations behind this change?
Genre Mutation
Choose a medium-specific genre or subgenre and trace the ways in which it has changed throughout the
years. Start off by defining your genre and its basic/traditional codes and conventions before describing
how these have mutated over time. What specific changes have influenced these transformations? Focus
on two particular case studies from the same genre. How do they represent your argument? Have the
mutations you described impacted popular perception of the genre?

 

GRADING CRITERIA:
An “A” paper fulfills all the requirements of the assignment with exceptional quality. It will have consulted
numerous sources appropriate to the topic and will use evidence from that research to make thorough
and well-reasoned arguments. The essay will be free of spelling and grammatical errors and be organized
in a way that allows claims to build on one another. Most importantly, it goes beyond the essentials of the
assignment in its insight and originality, displaying effective and precise thought and composition.
A “B” paper fulfills all the requirements of the assignment with good quality. It will respond to every part
of the prompt, adequately consulting several appropriate sources. The essay will be reasonably free of
spelling or grammar mistakes, and all the requirements on the prompt will be met. The essay will convey
an argument and be well executed on the whole, but it might be improved by more specific details and
examples, a wider variety of sources, better organization, or greater argumentative nuance.
A “C” paper fulfills some to most of the requirements of the assignment with fair quality. It will adequately
describe the topic, but fall short of using the research to forward a clear argument. Sources consulted will
be relevant, but may be sparse and/or unreliable. The paper may provide a good deal of interesting
information, but may lack the organization needed to provide purpose and direction. It may also fail to
aIDress parts of the prompt, and it may contain significant spelling, grammatical, or factual errors.
A “D” paper does not fulfill most of the requirements of the assignment. The writing is generally poor,
with little clarity, precision, organization, or interest. It may also suffer from significant issues of grammar
and spelling. Too few sources will have been consulted, and obvious avenues of research will have been
ignored. The essay may lack an organizational structure, with citations and/or bibliographies missing or
incomplete.

 

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Managing Financial Resources in Health and Social Care Programme

Order Description

Assessment

Assignment

Brief – Managing Financial Resources in Health and Social Care

Programme

Edexcel BTEC Levels 4 and 5 Higher Nationals in Health and Social Care

Unit Title: Managing Financial Resources in Health and Social Care

Date of final Submission: 3rd August 2014

Rules and regulations:

Plagiarism is presenting somebody else’s work as your own. It includes: copying information directly from the Web or books without referencing the material; submitting joint coursework as an individual effort; copying another student’s coursework; stealing coursework from another student and submitting it as your own work. Suspected plagiarism will be investigated and if found to have occurred will be dealt with according to the procedures set down by the College. Please see your student handbook for further details of what is / isn’t plagiarism.

Coursework Regulations

1 Students are required to submit their coursework on-line through online e-learning system http://stponline.org.uk. Detailed information about this is available in the student handbook submission

2 Details of submission procedures and penalty fees can be obtained from Academic Administration or the general student handbook.

3 Late coursework will be accepted by Academic Administration Office and marked according to the guidelines given in your Student Handbook for this year.

4 If you need an extension (even for one day) for a valid reason, you must request one, using a coursework extension request form available from the Academic Administration Office. Do not ask the lecturers responsible for the course – they are not authorised to award an extension. The completed form must be accompanied by evidence such as a medical certificate in the event of you being sick.

5 General guidelines for submission of coursework:

a) All work must be word-processed and must be of “good” standard.

b) Document margins shall not be more than 2.5cm or less than 1.5cm

c) Font size in the range of 11 to 14 points distributed to including headings and body text. Preferred typeface to be of a common standard such as Arial or Times New Roman for the main text.

d) Any computer files generated such as programme code (software), graphic files that form part of the course work must be submitted either online with the documentation.

e) The copy of the course work submitted may not be returned to you after marking and you are advised to have your personal copy for your reference.

f) All work completed, including any software constructed may not be used for any purpose other than the purpose of intended study without prior written permission from St Patrick’s International College.

Outcomes and assessment requirements

Assignment title

Managing Financial Resources in the health and Social Care Organisations – CARETECH HOLDING PLS

Learning Outcome (LO)

Assessment Criteria

In this assessment you will have the opportunity to present evidence that shows you are able to:

LO1 – TASK 1

Understand how systems are used to manage financial resources in health and social care

1.1 D2

Explain the principles of costing and business control systems

1.2

Identify information needed to manage financial resources

1.3 M1

Explain the regulatory requirements for managing financial resources

1.4

Evaluate systems for managing financial resources in a health or care organisation

LO2 – TASK 2

Understand the role of

planning in the management of health and social care budgets

2.1 M3

Discuss the diverse sources of income that may be encountered in health and social care

2.2 D1

Analyse the factors that may influence the availability of financial resources in health and social care organisations

2.3

Review different types of budget expenditure in health and social care organisations

2.4

Evaluate how decisions about expenditure are made within a health or social care organisation

LO3 – TASK 3

Understand the importance of monitoring budget expenditure in health and social care organisations

3.1 D3

Explain how financial shortfalls can be managed

3.2 M3

Explain the actions to be taken in the event of suspected fraud

3.3 D2

Evaluate budget monitoring arrangements in a health or social care organisation

LO4 – TASK 4

Understand how systems and processes for managing financial resources influence health and social care

services.

4.1 D3

Identify information required to make financial decisions relating to a health and social care service

4.2

Analyse the relationship between a health and social care service delivered, costs and expenditure

4.3 M1

Evaluate how financial considerations impact upon an individual using the health and social care service

4.4 D1

Suggest ways to improve the health and social care service through changes to financial systems and processes

Learner declaration

I certify that the work submitted for this assignment is my own and research sources are fully acknowledged.

Student signature: ?Date:

Assessment

In aIDition to the above PASS criteria, this assignment gives you the opportunity to submit evidence in order to achieve the following MERIT and DISTINCTION grades

Grade Descriptor

Indicative characteristic/s

Contextualisation

M1

Identify and apply strategies to find appropriate solutions

An effective approach to study and research has been applied

You will discuss at least three (3) financial considerations that affect and influence funding of care cost in a nursing and residential home (LO 4.3)

Make effective judgment on the impact of regulators on the quality of care in the NHS; state at least two regulators and explain their roles (LO 1.3)

M2

Select/design and apply appropriate methods/techniques

A range of sources of information has been used

To achieve M2, you will have to cite all references and sources of material used both for in-text citation and reference page.

You will follow the Harvard referecing style through out your assignment.

M3

Present and communicate appropriate findings

Coherent, logical development of principles/concept for the intended audience

The answer should consist of the at least 2 subheadings fully explained: (i) The red flags of fraud (ii) Actions to take in the event of fraud (LO 3.2)

Explain the meaning of tecchical terms and functions in the Health organsiation (CCG, Capitation, Private equity) as you discuss the various sources of income for health and social care organisation (LO 2.1)

D1

Use critical reflection to evaluate own work and justify valid conclusions

Conclusion arrived at through synthesis of ideas & justicfied

You will explain and justify the various scheme proposed to improve the health care delivery by changes in the financial systems (LO 4.4)

You will discuss the factors that mostly affect and influence availability of resource and suggest how health and social organisation can use that to their advantage (LO2.2)

D2

Take responsibility for managing and organising activities

The importance of interdependence recognised and achieved

You will demonstrate with diagram and table, the budget monitoring arrangement. You will need to provide clear link of the process (LO 3.3)

You will identify and explain the six NHS approve costing principles. State and explain the categories of cost (e.g Fixed/Variable; Direct/Indirect) and costing concept (cost centre, cost object and cost unit (LO 1.1)

D3

Demonstrate convergent/lateral/ creative thinking

Innovation/Creative thought have been applied

Review the financial statements (Balance sheet & Profit and loss) and draw out at least seven types of information needed to make decision in CareTech (LO 4.1)

You need to present the best practice in the health sector in managing financial shortfall. A reference should be made to an innocative way used in the NSH (LO 3.1)

Assessment

Assignment brief

Assignment title

Managing Financial Resources in the health and Social Care Organisations – CARETECH HOLDING PLS

Purpose of this assignment

The health and social act 2012 requires health practionals and social care managers to be more innovate, more productive and more accountable while delivering the NHS, Adult Social care and Public health outcomes (quality, safety and patient experience)

By carring out this assignment learners will be equipped with the knowledge and understanding

needed to monitor costs, make predictions, evaluate the process of effective control of resource

allocation, including shortfalls, and make recommendations for expenditure in health and social care organisation

Scenario

You are one of the home managers for CareTech Holdings PLC, a leading UK provider of specialist social care services. You have been invited to present a report to the Directors of the company, MONITOR-NHS and some CCG representatives as part of government review and monitoring of your care home

This report is aimed to demonstrate your understanding and knowledge in Planning and managing budget in your home, it will show your skills in resource control and managing shortfall with your ability to make prediction and make recommendation for the future expenditure in CareTech Holding PLC

Your report should cover and incorporate all the task and learning outcomes below (3,000 words)

You should refer to the assessment criteria and the relevant unit content, when preparing your evidence of assessment.

You can access the Annual report of CareTech Holdings PLC for 2013 at:

http://www.caretech-uk.com/~/media/Files/C/Caretech-UK/press-release/pr-2013/2013-preliminary-results.pdf

or the condenced version of the annual report on STP online; Assignment Folder section

Learning outcome 1 (1.1, 1.2, 1.3, 1.4) M1, D2

1.1?Explain the principles of costing and business control systems that may be adopted in CareTech Holding PLC. D2

1.2 ?What were the information needed to manage financial resource for CareTech Holding PLC in 2013 financial ending?

1.3 ?What regulatory requirements need to be satisfied while managing financial resources in CareThech Holding PLC? M1

1.4 ?Evaluate the systems for managing financial resources in CareTech Holding PLC ?

Learning outcome 2 (LO 2.1, 2.2, 2.3, 2.4) M3 and D1

2.1 ?What are the diverse sources of income avaialabe to CareTech PLC in the financial year in 2013? M3

2.2 ?Analyse the factors that may influence the availability of financial resources in CareTech PLC? D1

2.3 ?Review different types of budget expenditure in CareTech PLC.

2.4 ?Evaluate how decisions about expenditure could be made in CareTech PLC

Learning outcome 3 (LO 3.1, 3.2, 3.3) M3, D2 and D3

3.1 ?Assuming there was financial shortfall in CareTech PLC; explain how this situation could be managed? D3

3.2 ?What action you would take if you suspect occurrence of financial fraud in your organisation? M3

3.3 ?Evaluate budget monitoring arrangements in CareTech PLC. D2

Learning outcome 4 (LO 4.1, 4.2, 4.3, 4.4) M1, D1, and D3

4.1 ?Identify information required to make financial decisions relating to CareTech PLC D3

4.2 ?Analyse the relationship between care service delivered and ‘costs and expenditure’.

4.3 ?Evaluate how financial considerations impact upon a service user. M1

4.4 ?Suggest ways to improve the care service provided by CareTech PLC through changes to its financial systems and processes. D1

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Order Description1.Current Situation.
2. Issue..
3. Mission 4.Objectives.
PEST Analysis: Political 5.Economic 6.Social 7.Technology
External Analysis Porters Five Forces:
8.Barriers to entry
9. The Bargaining Power of Suppliers 10.The Bargaining Power of Buyers 11.Competitive Rivalry
12.The Threat of Substitution 13.Opportunities 14.Threats
15.Overall evaluation of the external 16.environment
Internal Analysis:
17. Organizational strategy
18. Value chain analysis 19.Strengths 20.Weaknesses
21.Market share 22.Overall evaluation of the internal environment.
23. Key Success Factors 24.Alternatives (Strategic Choice of Business Strategies and Corporate Strategies)
25. Criteria Matrix to Evaluate Alternatives .. 26.Recommendation
27.Action Plan
28.Contingency Plan 2/18/2015 Euromonitor International Analysis
http://www.portal.euromonitor.com/portal/analysis/tab 1/4
McDonalds Corp in Consumer Foodservice (USA)
Local Company Profile | 12 Nov 2014
STRATEGIC DIRECTION
McDonalds is the leading fast food restaurant in the US, and has only widened its lead over the
competition in the past few years, despite seeing a slight decline in profit margins for the first quarter of
2014. The restaurants emphasis on quality has been showcased in the past few years, notably with the
introduction of the popular McCafe element. This effort to attract customers at all times of day,
particularly breakfast, is continuing, as the restaurant tests new pastries and even offered free coffee for
some of 2014.
KEY FACTS
Summary 1 McDonalds Corp: Key Facts
Full name of company: McDonalds Corp
AIDress: One McDonalds Plaza, Oak Brook, IL 60523, USA
Tel: +1 (630) 623 5004
Fax: +1 (630) 623 5004
www: www.mcdonalds.com
Activities: Burger fast food
Source: Euromonitor International from company reports, company research, trade press, trade sources
Summary 2 McDonalds Corp: Operational Indicators
2011 2012 2013
Net sales US$27,006 million US$27,567 million US$28,106 million
Net profit US$5,503 million US$5,464 million US$5,603 million
Number of employees 420,000 440,000 440,000
Source: Euromonitor International from company reports, company research, trade press, trade sources
COMPANY BACKGROUND
McDonalds Corp, headquartered in Oak Brook, Illinois, US, is a publiclyheld
company and the
leading consumer foodservice company in the US. The company has over 34,500 global restaurants,
41% of which are located within the US. Despite this concentration in the companys domestic market,
the brand is truly global in scope, operating in 119 countries.
In the US, McDonalds operates entirely within burger fast food, serving the iconic Big Mac sandwich
alongside a wide variety of other options. Although it began as strictly a hamburger chain, the company
has since significantly diversified its menu, offering breakfast sandwiches, chicken sandwiches, chicken
nuggets, salads, desserts, coffeebased
beverages and, most recently, oatmeal, fruit smoothies and
snack wraps.
With over 14,267 US outlets (both companyand
franchiseowned),
McDonalds has achieved a
widespread national footprint. In aIDition to a large number of standalone
outlets, McDonalds units are
located within shopping centres, airports and travel plazas, among other alternative locations.
As the largest fast food chain in the US, McDonalds became an early target for proponents of the
healthy food movement. As such, the brand received criticism for serving food that was perceived as
unhealthy in the midst of a rising national obesity epidemic, particularly after the release of the 2004
documentary, Super Size Me, in which the documenter ate nothing but McDonalds for 30 days. In
response, McDonalds became an early adopter in the growing national trend towards healthier menu
items in fast food. The company has publicly stated its commitment to promoting balanced, active
lifestyles and aIDing healthier menu options. McDonalds was the first fast food brand to print nutritional
information on its packaging and has greatly expanded its offer of better for you menu items in recent
2/18/2015 Euromonitor International Analysis
http://www.portal.euromonitor.com/portal/analysis/tab 2/4
years, which include grilled chicken sandwiches, apple slices and premium salads. In 2011, the
company aIDed to this list, launching Fruit and Maple Oatmeal and new flavours for its Real Fruit
Smoothies line. Still, as the brand maintains iconic status as the leader in American fast food, it
continues to face negative publicity and the possibility of future legislation as a result of rising obesity
rates. In 2012, McDonalds also implemented calorie counts alongside menu boards nationwide, doing
so before being mandated by the healthcare reform law of 2010.
McDonalds places a strong emphasis on attracting young consumers (and their parents) to its
restaurants. The company introduced the Happy Meal in 1979, thus pioneering the concept of
marketing specifically to children by giving away toys and games alongside meal purchases. This
strategy suffered a blow in 2010 when the City of San Francisco, California, passed legislation banning
the inclusion of free toys with meals that failed to meet certain nutritional standards. McDonalds was
able to bypass the legislation by instead offering the toys for a small fee with purchase, but the
healthiness of fast food childrens menus continues to be a government focus in many regions.
McDonalds recent strategy can be defined as a focus on improvements to all aspects of the brands
offered dining experience. This includes offering everyday value to customers in the form of lowpriced
core menu items, as well as higherpriced
premium items (such as burgers with larger patties and
speciality toppings) to those looking for a more indulgent meal. It also includes upgrades to service that
maximise the accessibility of McDonalds outlets, including extended hours (many outlets are now open
24 hours, seven days per week) and a faster, doublelane
drivethrough
system. Outlets have been
subjected to extensive aesthetic upgrades as well, as the chain has aggressively remodelled new and
existing outlets to reflect a more modern, comfortable, highend
dining experience. Finally, McDonalds
focus has also been on menu innovation. The chain launched McCaf, its iced coffee and espressobased
beverage programme, in the US as well as other speciality beverages such as smoothies,
premium milk shakes and frozen lemonade. It also focused on aIDing healthier menu items, such as
salads and oatmeal, premium burgers, and those items designed to drive traffic throughout the day,
such as snack wraps, fish and chicken bites, coffee and baked goods. In 2012, the company sought to
further promote its popular discounted Dollar Menu to continue attracting consumers with a variety of
valuebased
goods, much to the dismay of some franchisees.
SUPPLIERS
McDonalds relies heavily on a network of suppliers for both food and packaging. Supplies and
services are distributed to US outlets by over 40 independentlyowned
and operated distribution
centres, which are strategically positioned to be accessible to the 14,267 restaurants in the US. These
suppliers provide a diverse range of products and services, including baked goods, produce,
new/promotional products, training, development, chemical products and temporary services.
McDonalds maintains close and longstanding
ties with its largest US suppliers. As the US is
McDonalds domestic market, many of its suppliers grew with the company. As such, much of its
success is directly tied to mutually beneficial relationships with the brand. For example Simplot, now a
US$4.5 billion potato producer, first began supplying McDonalds with frozen French fries after
company scientists invented the product in the 1950s. Likewise, boneless chicken nuggetinventor
Keystone Foods also remains a major McDonalds supplier. McDonalds is able to capitalise on these
loyal relationships to attain favourable pricing as well as flexibility in new product development, quality
and sourcing.
The companys supply chain is horizontally integrated (meaning McDonalds does not own its
suppliers), though many of its suppliers manufacture goods exclusively for McDonalds. In aIDition to
these companies, McDonalds sources from major US companies such as Otto and Sons, Inc (beef),
Tyson Foods (chicken), Sunny Fresh Farms (eggs), Fresh Express (produce), Kraft Foods (dairy) ,
Dean Foods (dairy), General Mills (dairy), Newmans Own (salad dressings) and CocaCola
(soft
drinks).
Despite the vastness of its network, McDonalds maintains very stringent quality and food safety
controls. Suppliers of baked goods, for example, must adhere to strict guidelines involving shape,
colour, thickness and consistency, and suppliers are encouraged and expected to share product
samples and best practices with others within the network.
2/18/2015 Euromonitor International Analysis
http://www.portal.euromonitor.com/portal/analysis/tab 3/4
Its supplier network has come under scrutiny in recent years as US consumers become more
concerned with the healthfulness and quality of its foodservice meals. In November, 2011, for example,
an animal rights group released a video alleging abusive treatment at an egg processing centre
operated by Sparboe Farms, one of McDonalds egg suppliers. Amidst considerable public outcry,
McDonalds immediately cut ties with the supplier. McDonalds has also taken other recent steps to
improve the quality of its meat, including promising in early 2012 to discontinue the use of boneless
beef trimmings (a controversial product dubbed pink slime by the media) in its hamburgers. In 2014,
McDonalds responded by releasing a video from a Canadian production facility showing how Chicken
McNuggets are actually made, starting with a chicken breast similar to those found in grocery stores.
However, response to the video debunking the pink slime accusations was not entirely positive.
Although the video showed that McDonalds does in fact use relatively natural ingredients in its
products, many viewers were put off watching meat being ground and reshaped into nugget moulds
(Boot, Ball, BowTie,
Bell are the four distinct moulds). The media outlet Gawker responded with the
sentiment, The process is not pink slime gross, but its still sort of disgusting.
Recently, McDonalds has vowed to replace all polystyrene beverage cups with paper cups at all of its
US outlets. The switch was prompted by a proposal filed in 2011 by a shareholder activist group called
As You Sow, demanding a switch to a more ecological cup alternative. In 2012, McDonalds tested the
paper cups in select units to positive results. The concerted change from McDonalds comes just in
time, as former Mayor of New York Michael Bloomberg proposed a ban on polystyrene packaging in
early 2013, which was approved by the New York City Council under Mayor Bill DeBlasio in December
of that year.
COMPETITIVE POSITIONING
McDonalds is the leader in overall US consumer foodservice with a 7.3% value share (in GBO terms)
in 2013, more than double that of Yum! Brands, its closest competitor. The company controls 17% of
fast food value sales, and a commanding 36% of burger fast food. Due to its leading position,
McDonalds faces diverse and intense competition from brands in various categories, including
Wendys, KFC, Burger King, Starbucks and Subway.
There were times in the companys history during which it experimented with diversified concepts,
including entering into partial ownership of both the Chipotle Mexican Grill and Boston Market brands.
McDonalds divested both in 2006, however, and has since focused exclusively on its eponymous
burger fast food brand. This focus on the core burger fast food operation has allowed the company to
be very agile in terms of innovation and new trends in US fast food. As the brand has already achieved
national coverage in terms of outlet expansion, its recent focus has been on improvements to
comparablestore
sales through service optimisation, menu innovation, and outlet remodelling with a
focus on the latter two in recent years.
Despite its loyalty to burger fast food, McDonalds offers an expansive menu that allows it to compete
for business with a number of other consumer foodservice categories. When Starbucks became a
threat to its breakfast business in 2009, for example, McDonalds launched its premium McCaf coffee
programme that has since become a major source of sales growth. Furthermore, the brands menu
includes such items as baked goods, premium salads, chicken sandwiches, fried fish sandwiches,
snack wraps, desserts and speciality beverages that appeal to a wide range of potential consumers. In
fact, McDonalds sold more chicken than firstranked
chicken fast food player KFC at the end of the
review period and more fish sandwiches than the top fish fast food retailer, Long John Silvers. Due in
part to its vast resources, widespread national footprint and strategic menu innovation, McDonalds has
demonstrated the ability to dominate any category it enters.
McDonalds current strategy for menu innovation focuses on a dual strategy in terms of menu
offerings. First, it has focused on developing quick, inexpensive foods, often highlighted on its Dollar
Menu, that boost value offerings and attract consumers who are still price sensitive. These items also
attract customers throughout the day and during offpeak
times such as midmornings
and afternoons.
Second, it offered more premium items sold at marginally higher price points, and featuring larger
portions and highend
ingredients. These items appeal to those consumers who are still trading down
from fullservice
restaurants and are looking for a premium dining experience at a value price. One
example of these offerings was its 2012 cheIDar bacon onion burger.
2/18/2015 Euromonitor International Analysis
http://www.portal.euromonitor.com/portal/analysis/tab 4/4
In 2014, McDonalds entered the race for breakfast dominance. In response to attack ads by Taco
Bell, McDonalds CEO Don Thompson struck back, arguing on behalf of the companys allegedly
relatively natural and healthy ingredients, saying, We actually crack eggs in the restaurant and cook
sausage and bacon and toast muffins and we place cheese on muffins. Waging its part in the
breakfast war, McDonalds began offering free coffee for a time in spring 2014, successfully attracting
more customers, and in April 2014, posting its best month since October 2013.
Summary 3 McDonalds Corp: Competitive Position 2013
Product type Foodservice value share Rank
Burger fast food 36.4% 1
Source: Euromonitor International from company reports, company research, trade press, trade sources, trade interviews
;
Euromonitor International 2015

 

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